The Importance of Fresh Content on Social Media

Keep it Updated!

The excitement of owning a business is especially intense in the beginning. Not only are you setting up your shop (online or brick and mortar) and filing all the necessary paperwork, you’re also meeting new customers or clients, tweaking your products, and making sure EVERY little detail is spit and polished. And you’re hopping in and out of social media like a hummingbird sharing every exciting detail.  

Fast forward a little bit and you’ve gotten settled into a routine. You’re doing your absolute best to keep those customers or clients happy and still keeping up with the necessary paperwork. But the social media hopping has slid to the back burner. After all, you can’t do everything all the time. There is such a thing as burnout.  Besides, how many times do people really need to see a photo of your product? Your address hasn’t changed and you’ve got a few good reviews to show off. You’ll pop in on the holidays to wish them well.

Now let’s pause and look at why the above scenario can be harmful to that business you love and are working so hard on.  First of all, congratulations on getting a good amount of patrons to start your business! But remember, those customers aren’t going to be around forever. You need to keep marketing to replenish the supply!

 In today’s world, more people will check out your social media presence before they will ever visit your store or website. And those folks aren’t paying as much attention to the stars at the top of your page or the number of followers you have. They’re looking at what other people are saying to you in the comment sections. And they’re reading your replies.  Did you satisfy a complaint? Do you care about their concern? Did you take a suggestion to heart? Do you HEAR them?

If you aren’t taking the time to schedule regular social media posts, they may automatically assume all the answers to those questions are, “no.” Fresh content opens a door for communication that shows potential customers you will be there for all their concerns and opportunities for conversations about your business offerings.

Company Philosophy

A welcome chat with the owner

I hope you’re enjoying a nice cup of whatever you enjoy as you browse the website! I thought I’d share a little more about myself today. For a brief introduction be sure to check out the “ABOUT” tab at the top of the page.

A few years ago I decided to try roasting my own coffee. This was something totally alien to me and I was going to have to learn the process from the very bottom. I spent a great deal of time watching YouTube videos and searching the internet. One search led me to a popular coffee bean distributor whose website was filled with tutorials and supplies for home coffee roasters (besides lots of coffee beans.) Jackpot! After several days of watching the beginner videos and agonizing over which beans to purchase, I jumped in to the black hole of becoming a home coffee roaster. And I’m still learning!

Roasting coffee is a perfect analogy for my business philosophy. As an assistant, Daisy Do Write is helping YOUR business to become what YOU want it to be, meeting YOUR goals and standards. Much like the many ways to achieve the perfect roast of coffee, there are many ways to run a business. Everyone looks forward to a perfect cup of coffee. But perfect is determined by individual taste buds and your taste is all that counts. You get to decide what success is. I’m pleased to help you achieve that!

Where is Your Timecard?

When you purchase a service from Daisy Do Write, you are not buying my time. I provide quality services designed to meet your requirements by a prearranged deadline. Some things can be designed or written up quickly while others take longer to research or tweak. And while some of them may meet your satisfaction on the first read, there will also be some that will need a rewrite. Also, the beginning of a working relationship can involve a little trial and error while personalities and goals become familiar. Later the expectations can be met quicker thanks to that familiarity. Once that happens, your purchase might include faster results AND you will be paying for a more experienced professional.

Anytime I introduce myself as a virtual assistant, I know I’m going to have to go into further detail about what I do. Virtual assistant is an umbrella term. There are dozens of jobs handled by VA’s! We assist businesses the same as an employee might. Tasks range from bookkeeping and data entry to customer service to email management. Some are event and travel planners. Others are social media gurus. And the list goes on!

The one thing we all have in common is that we do our jobs from our own office. Instead of being an employee of a company, we are businesses in our own right. Our main goal is to fulfill the needs we are hired to help with. Thanks to today’s technology we can meet that goal efficiently, bringing more benefits to business owners and managers.